ProSiebenSat.1 expands video podcasts on Joyn and runs Joko & Klaas ratings battle

ProSiebenSat.1 is launching a new video‑podcast ("vodcast") format on its free streaming service Joyn. Existing audio podcasts such as "Gysi gegen Guttenberg" and "Der Sophie Passmann Podcast" are being repurposed with visual components to increase dwell time, reach connected‑TV audiences and create a new ad inventory. Senior Vice President Alexander Krawczyk said the move leverages existing content to cut production costs while offering advertisers a "brand‑safe" video ad environment.

In parallel, ProSieben aired the competition series "Joko & Klaas gegen ProSieben" in 2026. Six episodes attracted between 0.70 million and 0.90 million viewers, delivering market shares of 3.9 % to 4.6 % overall and up to 15 % among young adult audiences. Guest appearances and fluctuating ratings were reported across the season, with the final episode drawing 0.75 million viewers and a 4.1 % share.