ProSiebenSat.1 launches video podcasts on Joyn

ProSiebenSat.1 has expanded its Joyn streaming platform to include video‑podcast editions of popular audio shows. At launch the catalogue features "Der Sophie Passmann Podcast", "SCHÖN LAUT", "Make America Good Again!", "Gysi gegen Guttenberg" and "Sisters in Crime", with further titles such as "Kaffee & Kater" slated for coming months.

The video‑podcasts are sourced from Seven.One Audio, the group’s dedicated podcast unit, while Seven.One Media will market and monetize the visual formats. The move adds a premium Connected‑TV advertising inventory for brands. Lennart Harendza, Chief Revenue Officer of Seven.One Media, said the close host‑community relationship makes video‑podcasts a "particularly powerful and trustworthy advertising environment". Alexander Krawczyk, Senior Vice‑President of Seven.One Audio, noted that the initiative "brings the strengths of audio to the big screen" and leverages long‑standing relationships with hosts and production partners.