Proudly South African launches Shop Proudly SA and Market Access Platform

Proudly South African, in partnership with South Africa's Department of Trade, Industry and Competition (dtic), unveiled two new e‑commerce platforms aimed at boosting local manufacturers. The B2C platform, Shop Proudly SA, lets consumers purchase locally made goods in a single online store, while the B2B Market Access Platform (MAP) provides corporate buyers with a vetted database of more than 2,000 South African enterprises to help meet localisation targets.

The initiative is designed to give struggling SMEs a lifeline by improving market visibility and simplifying procurement for both shoppers and businesses. In June, Proudly South African also hosted the "Man Cave" event in Johannesburg, offering male entrepreneurs a space to discuss business challenges, mental‑health issues, and gender‑based violence, with speakers such as Zuza Mbatha and Dumi Mahlangu.