PUMA announces Scye collaboration and ballet-themed campaign

PUMA has announced several new fashion initiatives and collaborations scheduled for September 2026. The brand is partnering with Scye for an autumn/winter collection that blends PUMA’s sports heritage with Scye’s unique pattern work. This collection includes apparel and reimagined versions of the iconic SUEDE sneaker, featuring designs such as an amber suede model with outdoor-inspired hardware and a black leather model with raw-edge detailing.

Additionally, PUMA Japan is launching the ‘PUMA BALLET’ advertising campaign from September 18 to September 20, 2026, at Shibuya Scramble Square. The campaign highlights ballet-inspired footwear, including the SPEEDCAT BALLET NOVA and SPEEDCAT MULE. To coincide with the event, PUMA will offer special pink ribbons and custom charms at select locations and through its online store starting September 25.