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2 clusters · 4 sources · 20 days · First seen · Last updated

PUMA fashion and footwear campaigns

Overview

PUMA has initiated several fashion and footwear campaigns throughout September 2026. The brand first announced a collaboration with Scye for an autumn/winter collection featuring reimagined SUEDE sneakers and apparel. This was accompanied by the ‘PUMA BALLET’ campaign in Japan, which focused on ballet-inspired footwear such as the SPEEDCAT BALLET NOVA.

Following these initiatives, PUMA launched the ‘Suede Forever’ collection as part of its ‘Never Not Suede’ campaign. This expansion introduced three new colorways—‘Midnight Petrol’, ‘Kona Brown’, and ‘Silver Fog’—to the iconic Suede silhouette. The campaign emphasized the sneaker’s connection to urban street culture, featuring specific promotional elements in Greece involving local artists.

Entities

Shibuya Scramble Square · Puma

Timeline

  1. [BUSINESS] 2 sources
    PUMA expands iconic Suede line with new collection

    PUMA expands its ‘Never Not Suede’ campaign with the ‘Suede Forever’ collection, featuring three new colorways and celebrating the sneaker's legacy in global street culture.

  2. [BUSINESS] 2 sources
    PUMA announces Scye collaboration and ballet-themed campaign

    PUMA is launching a Scye collaboration featuring reimagined SUEDE sneakers and a ballet-inspired ‘PUMA BALLET’ campaign in Shibuya starting September 18, 2026.

Sources

mensnonno.jp · newsbeast.gr · prtimes.jp · thegentleman.pt