PUMA expands iconic Suede line with new collection

PUMA has launched the ‘Suede Forever’ collection, introducing three new colorways to its iconic Suede silhouette: ‘Midnight Petrol’, ‘Kona Brown’, and ‘Silver Fog’. The release is part of the brand’s ongoing ‘Never Not Suede’ campaign, which highlights the sneaker's long-standing influence across basketball, hip-hop, skateboarding, and urban fashion.

The new models feature premium brushed suede, the signature gold logo, and the iconic Formstrip. In Greece, the campaign features artists Negros tou Moria and Marseaux, utilizing Athenian urban settings and local elements like the city's yellow taxis to connect the footwear with contemporary street culture. The collection is available starting October 1 through PUMA stores and selected distributors.