PUMA launches global 'Never Not Suede' campaign and limited‑edition Pokémon collaboration

German sportswear brand PUMA has unveiled a worldwide "Never Not Suede" campaign to mark almost six decades of its iconic Suede sneaker. The promotion references the shoe’s appearance on the podium of the 1968 Mexico City Olympics, when sprinter Tommie Smith wore them during his Black Power salute, and highlights new colourways and collaborations with designers such as Daniëlle Cathari and Nahmias. Visuals feature friends moving through a city, emphasizing the shoe’s role as a platform for self‑expression.

At the same time, PUMA introduced a limited‑edition Pokémon‑themed version of the Suede, styled in bright Pikachu yellow with silver accents and a detachable Pikachu charm. Priced around €300, the sneaker combines the classic low‑profile silhouette with subtle character details, targeting both sneaker enthusiasts and Pokémon fans. The release is positioned as a collectible item for 2026, blending street‑wear heritage with pop‑culture licensing.