Puma “Never Not Suede” campaign

In late July 2026 Puma introduced the “Never Not Suede” initiative with the “Versatility” pack, a three‑part collection that re‑imagines the classic Suede silhouette for modern subcultures. The pack features a model with a black Vibram outsole, a premium English‑tanned suede edition, and a streamlined version with concealed lace stays and a 3D Formstrip. Collaborations with creatives Daniëlle Cathari and Nahmia were highlighted, and the styles launched in black, bright orange, and coffee‑brown through Puma’s website, flagship stores and selected retailers worldwide.

A few days later the campaign was expanded globally, emphasizing the shoe’s historic appearance on the podium of the 1968 Mexico City Olympics. Puma added new colourways and announced a limited‑edition Pokémon‑themed Suede in Pikachu yellow with a detachable charm, priced around €300. The broader rollout positioned the sneaker as both a heritage street‑wear product and a pop‑culture collectible, targeting sneaker fans and Pokémon enthusiasts alike.