PUMA launches Michael Schumacher tribute collection with Ferrari

PUMA and Scuderia Ferrari HP have launched a limited-edition clothing collection to commemorate the 30th anniversary of Michael Schumacher joining Ferrari. The collection draws inspiration from Schumacher’s inaugural 1996 season, featuring vintage-style items such as replica T-shirts, shirts, racing jackets, and caps, primarily utilizing the iconic red color of his racing suit.

Ferrari driver Charles Leclerc participated in the launch event in Milan. Leclerc described Schumacher as an icon whose influence extends beyond sports, noting that he grew up dreaming of following in the German driver's footsteps. The campaign also features Lewis Hamilton. The collection's design, particularly the racing jacket, incorporates stitching and paneling inspired by the construction of Schumacher's original cockpit-ready racing suits.