PUMA to join first HYROX event in Athens

Athens is set to host the HYROX event for the first time in Greece on September 5–6, 2026, at the Metropolitan Expo. The competition combines running with hybrid fitness, allowing athletes of various skill levels to test their endurance.

PUMA, a global partner of HYROX, will have a significant presence at the event. The brand will showcase its new HYROX footwear collection through a shoe testing experience on specialized treadmills, where experts will explain the integrated technologies.

Additional activities at the PUMA booth include athletic braiding services, a tattoo station, and a live T-shirt personalization station for custom merchandise. A dedicated PUMA Cheering Zone will also be available for spectators to create supporter signs and encourage participants.