Puratos report highlights shifting bakery consumer trends in South America

The Puratos Taste Tomorrow 2026 report indicates a shift in consumer behavior within the bakery, pastry, and chocolate sectors in South America. Consumers are increasingly seeking products that balance personal gratification with health and sustainability.

Key findings show that 82% of consumers prioritize gut health, while 83% link digestive balance to mental well-being. Additionally, 69% of respondents actively purchase plant-based foods, and 78% believe the industry should utilize eco-friendly or biodegradable packaging. While 86% of South American consumers prefer classic recipes, 67% are interested in unusual ingredient combinations and 64% seek exotic flavors.