Quang Ninh enhances tourism through cultural events and luxury services

Quang Ninh province is diversifying its tourism appeal by integrating large-scale cultural and artistic events with high-end service upgrades. Beyond natural landmarks like Ha Long Bay, the region is hosting major programs such as the Miss World 2026 opening ceremony and commemorative art shows to attract visitors and define its urban identity.

To cater to international markets, local businesses are investing in premium experiences. New offerings include the Athena Premium cruise, which connects Ha Long Bay with Bai Tu Long Bay and provides onboard hot spring wellness services. Companies are also specifically targeting international segments, such as the Russian market, by tailoring services to local preferences.

Cruise tourism remains a significant growth driver. Recent arrivals at the Ha Long International Cruise Port included approximately 3,700 multi-national passengers from countries including the US, UK, France, and China via the Dream and Viking Venus vessels.