Quảng Ninh targets 23 million tourists through seasonal diversification

Quảng Ninh province is positioning itself as a year-round destination by diversifying its tourism offerings beyond the traditional summer beach season. The region leverages a variety of landscapes and experiences, including the spiritual and cultural heritage of the Yen Tu mountains, the mountainous terrain and ethnic culture of eastern Quảng Ninh, and the coastal attractions of Ha Long Bay, Bai Tu Long, Co To, and Quan Lan.

In the first nine months of 2026, the province welcomed approximately 18.8 million visitors, including 4.21 million international tourists, generating an estimated 56.4 trillion VND in revenue. To reach its annual target of 23 million visitors and 70 trillion VND in revenue, the province is focusing on the final quarter of the year.

To stimulate demand during the autumn and winter months, more than 20 three-to-five-star accommodation establishments are participating in promotional programs. These initiatives include discounts ranging from 20% to over 60% and integrated service packages that combine lodging with dining, wellness, and transportation to enhance the visitor experience.