Real Madrid, Adidas, and Farm Rio launch tropical collaboration

Adidas, Farm Rio, and Real Madrid have launched a collaborative capsule collection inspired by the tropical aesthetics of Rio de Janeiro. The collection features floral and geometric patterns in green and pink, designed to contrast with the club’s traditional white kit.

The campaign, which features players such as Jude Bellingham, Vinícius Júnior, and Arda Güler, draws cultural inspiration from ‘altinha’, a collective ball game originating from Brazilian beaches. The collaboration honors the historical connection between Brazilian players and Real Madrid. The capsule includes pre-match jerseys, tracksuits, sweatshirts, and accessories, which will be worn by both the men’s and women’s divisions of the club.