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2 clusters · 4 sources · 8 days · First seen · Last updated

Adidas commercial partnerships in Brazil and Spain

Overview

Adidas has initiated a series of strategic commercial expansions involving the Brazilian Olympic Committee (COB) and Real Madrid. In collaboration with the COB, the company plans to launch ‘Time Brasil’ products ahead of the Los Angeles 2028 Olympic Games, following high demand for collections inspired by the 1984 Games.

Simultaneously, Adidas partnered with the Brazilian brand Farm Rio and Real Madrid to launch a capsule collection inspired by the tropical aesthetics of Rio de Janeiro. The collection, which features floral and geometric patterns, includes pre-match jerseys, tracksuits, and accessories to be worn by both the men’s and women’s divisions of the club. The campaign draws cultural inspiration from ‘altinha’, a Brazilian beach ball game, and features players such as Jude Bellingham and Vinícius Júnior.

Entities

FARM Rio · Adidas · Real Madrid · Jude Bellingham · Vinicius Junior

Timeline

  1. [SPORTS] 2 sources
    Real Madrid, Adidas, and Farm Rio launch tropical collaboration

    Adidas, Farm Rio, and Real Madrid have unveiled a tropical-themed collaboration featuring floral and geometric designs inspired by Rio de Janeiro and Brazilian football culture.

  2. [BUSINESS] 2 sources
    Adidas expands partnerships with COB and Real Madrid

    Adidas is strengthening its global presence through new collaborations: a long-term product rollout with the Brazilian Olympic Committee for Los Angeles 2028 and a cultural fashion collection with Farm Rio ands

Sources

diariosigloxxi.com · exame.com · maquinadoesporte.com.br · vogue.es