Record launches new business reality series Elevator Pitch Brasil

Brazilian broadcaster Record announced the premiere of its new reality competition, Elevator Pitch Brasil – O Elevador dos Sonhos, which debuted on Tuesday, 21 July, at 22:30 on Record News. The show features 70 entrepreneurs from community backgrounds pitching their projects in 60‑second elevator pitches to a panel of judges, called "Titãs," competing for up to R$ 1 million in investment. Judge Dayane Titon, director of Baly Energy Drink, explained that success depends on the mix of product, market and, especially, the person presenting, noting that "the person makes a huge difference".

In addition to the new series, Record's weekday programming includes its flagship news bulletins, the drama series Jesus and Coração de Mãe, and other entertainment slots such as Canta Comigo Teen and Chicago Fire. The schedule runs from early morning local news through prime‑time shows and late‑night news editions, providing a full day of content across its network.