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[SITUATION] · [ACTIVE]
2 clusters · 3 sources · 9 days · First seen · Last updated
Categories: CULTURE
Record TV's Elevator Pitch Brasil rollout
Entities: Elevator Pitch Brasil · Record TV · Record News · Iludida · Reis
Overview
Brazilian broadcaster Record introduced the business‑focused reality competition Elevator Pitch Brasil, debuting on 21 July 2026. The show pits entrepreneurs from community backgrounds against a panel of judges, the “Titãs,” with the chance to win up to R$ 1 million in investment.
By the end of July, the series had aired its second episode, featuring ten participants from Brazil’s peripheries presenting one‑minute pitches. The competition progressed toward semifinal and final rounds, while Record simultaneously announced an expanded prime‑time schedule that includes two new telenovelas – the Turkish series “Iludida” and the biblical drama “Reis” – slated for August and September releases.
Timeline
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1 day ago
[CULTURE] 2 sourcesRecord TV expands prime-time slate with new telenovelas and Elevator Pitch BrasilRecord adds two new telenovelas to its September lineup and airs the second episode of Elevator Pitch Brasil, where ten entrepreneurs pitch for up to R$ 1 million.
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10 days ago
[CULTURE] 2 sourcesRecord launches new business reality series Elevator Pitch BrasilRecord debuts Elevator Pitch Brasil, a reality competition where 70 entrepreneurs pitch for up to R$1 million, judged by Dayane Titon and others, as part of its weekday TV lineup.
Sources
odia.com.br · ouniversodatv.com · tvhistoria.com.br