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2 clusters · 3 sources · 9 days · First seen · Last updated

Categories: CULTURE

Record TV's Elevator Pitch Brasil rollout

Entities: Elevator Pitch Brasil · Record TV · Record News · Iludida · Reis

Overview

Brazilian broadcaster Record introduced the business‑focused reality competition Elevator Pitch Brasil, debuting on 21 July 2026. The show pits entrepreneurs from community backgrounds against a panel of judges, the “Titãs,” with the chance to win up to R$ 1 million in investment.

By the end of July, the series had aired its second episode, featuring ten participants from Brazil’s peripheries presenting one‑minute pitches. The competition progressed toward semifinal and final rounds, while Record simultaneously announced an expanded prime‑time schedule that includes two new telenovelas – the Turkish series “Iludida” and the biblical drama “Reis” – slated for August and September releases.

Timeline

  1. 1 day ago

    [CULTURE] 2 sources
    Record TV expands prime-time slate with new telenovelas and Elevator Pitch Brasil

    Record adds two new telenovelas to its September lineup and airs the second episode of Elevator Pitch Brasil, where ten entrepreneurs pitch for up to R$ 1 million.

  2. 10 days ago

    [CULTURE] 2 sources
    Record launches new business reality series Elevator Pitch Brasil

    Record debuts Elevator Pitch Brasil, a reality competition where 70 entrepreneurs pitch for up to R$1 million, judged by Dayane Titon and others, as part of its weekday TV lineup.

Sources

odia.com.br · ouniversodatv.com · tvhistoria.com.br