Record TV expands prime-time slate with new telenovelas and Elevator Pitch Brasil

Record will launch two new prime‑time telenovelas in September. The Turkish series "Iludida" premieres on 25 August at 21:00, while the biblical drama "Reis" returns to the 22:00 slot with its "A Emboscada" and "A Esperança" seasons after the conclusion of "A Divisão".

On 28 June, Record News aired the second episode of the business reality show Elevator Pitch Brasil at 22:15. The program features ten entrepreneurs from Brazil’s peripheries presenting one‑minute pitches to a panel of jurors known as the Titans, competing for a potential investment of up to R$ 1 million. Participants showcased ideas in education, fashion, technology, beauty and communication, with the competition progressing toward a semifinal and final round.