Reddit Inc. Shares Sold by CEO and Major Institutional Investors

Reddit CEO Steve Huffman exercised 18,000 stock options at $25.29 per share and immediately sold the resulting shares on July 15, 2026, generating about $3.6 million in proceeds. The sale, executed under a pre‑arranged Rule 10b5‑1 plan, left Huffman with roughly 456,000 shares held indirectly through trusts and an additional one‑million derivative securities, preserving a sizable stake in the company.

In the same period, several institutional investors altered their Reddit holdings. Principal Financial Group reduced its ownership by 20.3%, ending the quarter with 191,729 shares (about 0.10% of the company). Meanwhile, NewEdge Advisors, UBS Asset Management Americas, Focus Partners Wealth and Geneos Wealth Management increased their positions, with stakes rising between 40% and 345%. A secondary insider transaction saw Reddit’s chief accounting officer sell 808 shares for $200 each, a modest 5% reduction in personal holdings.