Reddit stock investor activity

In early July 2026, Needham analyst Laura Martin upgraded Reddit (RDDT) to a buy with a $300 price target, citing a 50 % upside and the platform’s human‑generated content edge. The upgrade coincided with a surge in institutional buying, pushing the share price near $195 and valuing the company at $37.6 billion.

A week later, CEO Steve Huffman exercised 18,000 stock options at $25.29 per share and sold the resulting shares under a Rule 10b5‑1 plan, netting about $3.6 million while retaining roughly 456,000 shares through trusts. At the same time, Principal Financial Group trimmed its stake by 20 %, whereas NewEdge Advisors, UBS Asset Management Americas, Focus Partners Wealth and Geneos Wealth Management expanded their holdings by 40 % to 345 %.

On August 3, Militia Capital Management disclosed a new position of 17,662 Reddit shares worth about $2.38 million, and several other investors—including Sunbelt Securities, Ascentis Independent Advisors, LOM Asset Management, Geneos Wealth Management and V Square Quantitative Management—added or increased their stakes. KeyCorp analysts projected Q2 earnings of $0.91 per share, kept a “Strong‑Buy” rating, and set full‑year earnings expectations at $4.85 per share with target prices ranging from $145 to $270. The stock opened the week at $140.67, reflecting a market cap near $27 billion and a PE multiple of 32.7.