Rede Globo ends commercial contracts with three BBB 26 participants

Rede Globo has decided not to renew commercial representation contracts for three former Big Brother Brasil 26 contestants: Alberto Cowboy, Jonas Sulzbach, and Jordana. The decision is part of a strategic shift by the broadcaster to maintain a leaner group of names for post-show commercial representation and advertising campaigns.

While the end of these contracts limits their official partnership with the network, the individuals remain free to secure independent brand deals or participate in specific network-led projects. In contrast, other former contestants, such as winner Ana Paula Renault, have maintained or renewed their ties with Globo and are slated for new projects in 2026.