Ren Meguro releases Fendi global campaign photos from Rome

Ren Meguro, a member of the group Snow Man, has released behind-the-scenes photos from a global Fendi campaign for the ‘Baguette (R)’ bag. The shoot took place in Rome, Italy.

Meguro shared eight images on Instagram featuring various poses, including sitting in a chair and kneeling on the floor. His styling consisted of a denim-on-denim look paired with animal-print shoes. He noted that during the shoot, he imagined the advertisements being displayed in cities across Japan and the rest of the world, stating, “The me in this advertisement is looking at everyone while thinking of everyone. It is also a version of myself acting cool in front of everyone.”

Meguro also expressed his joy at being entrusted with a global campaign again and noted the connection between his birth year and the 1997 debut of the Baguette bag. The campaign marks the first under the direction of Maria Grazia Chiuri.