[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 2 sources · 10 days · First seen · Last updated

Fendi Baguette global advertising campaign

Overview

Luxury brand Fendi has launched a new global campaign for its iconic Baguette bag as part of the 2026-27 Autumn/Winter collection. The campaign features brand ambassador Ren Meguro and a global cast including Sarah Jessica Parker and Jessica Alba. The collection includes the ‘Baguette 26424’, a reinterpretation of the original 1997 model designed by Chief Creative Officer Maria Grazia Chiuri.

Following the launch, Ren Meguro released behind-the-scenes photos from the campaign shoot held in Rome, Italy. Meguro shared images of himself in various poses and styles, noting the personal connection between his birth year and the 1997 debut of the Baguette bag.

Entities

Ren Meguro · Fendi · Maria Grazia Chiuri · Baguette · Sarah Jessica Parker

Timeline

  1. 16 days ago

    [CULTURE] 2 sources
    Ren Meguro releases Fendi global campaign photos from Rome

    Snow Man's Ren Meguro released behind-the-scenes photos from a Fendi global campaign for the Baguette (R) bag, filmed in Rome, Italy.

  2. 26 days ago

    [BUSINESS] 2 sources
    Fendi launches new Baguette campaign featuring Ren Meguro

    Fendi has launched a new campaign for its iconic Baguette bag, featuring Ren Meguro and introducing the ‘Baguette 26424’ as part of its 2026-27 Autumn/Winter collection.

Sources

realsound.jp · thefirsttimes.jp