Renault posts stable H1 2026 sales as electrification reaches 52% amid rising Chinese competition

Renault Group reported sales of 1.165 million vehicles in the first half of 2026, a marginal 0.4 % decline from a year earlier. In its core European market, total sales fell 1.3 % to 821 092 units, driven by an 8.7 % drop at the low‑cost Dacia brand, while the Renault marque grew 2.6 % to 528 849 cars, securing second place in the continent. The group’s Alpine sub‑brand recorded a record‑high increase of about 68 %. Electrified models now account for 52 % of European sales, with battery‑electric vehicles representing 18.8 % of the mix, propelled by the Renault 5 E‑Tech, the top‑selling electric B‑segment car.

Renault is pursuing a value‑focused strategy, limiting sales to short‑term rental fleets and emphasizing residual‑value strength. The company highlighted strong growth in non‑European markets – India (+61.2 %), Turkey (+15.4 %), Morocco (+13.7 %) and Brazil (+5.3 %). At the same time, Chinese manufacturers are expanding rapidly in Europe, capturing roughly 13 % of the market in June and intensifying price competition, especially in the compact electric and hybrid segments.