Reserva launches clothing collection inspired by UNO

The Brazilian clothing brand Reserva has launched a new collection in collaboration with the Mattel card game UNO. The partnership, titled ‘Reserva x UNO’, features apparel and accessories designed for both children and adults.

The collection incorporates the visual identity of the card game into various items, including t-shirts, jackets, footwear, pajamas, and underwear. Products utilize the game’s iconic colors and card motifs to create themed designs.

According to Carol Portella, director of Reserva Mini, the collaboration aims to transform affective memories of the game into fashion, celebrating a shared experience that spans generations. The launch also coincides with Children’s Day in Brazil and seeks to encourage physical play and family interaction as an alternative to increased screen time.