Retail industry shifts from 1D barcodes to advanced 2D codes

The global retail and packaging sectors are transitioning from traditional 1D linear barcodes to more advanced 2D codes, such as QR codes. While the 1D barcode has been a standard since 1974, its utility is limited to identifying a product at the point of sale.

In contrast, new 2D barcodes can store up to 3,000 characters and digits. This increased data capacity offers significant benefits for both consumers and retailers. Consumers can use smartphones to access detailed information, including product origins, allergen data, usage manuals, and packaging recyclability.

For retailers, the technology enables automated tracking of expiration dates and can prevent the sale of expired goods through software integration. Furthermore, the shift is expected to enhance food safety by simplifying the process of identifying specific batches during product recalls, potentially reducing food waste and preventing the spread of foodborne illnesses.