Global transition to 2D barcode technology

The global retail, packaging, and supply chain sectors are transitioning from traditional 1D linear barcodes to advanced 2D codes, such as QR codes and GS1 DataMatrix. This shift is driven by the GS1 Sunrise 2027 initiative, which aims to create connected supply chains through detailed product-level data.

Unlike 1D barcodes, which primarily identify products at the point of sale, 2D codes can store up to 3,000 characters. This increased capacity allows manufacturers to use digital links to update instructions, translations, and service details without re-printing packaging. For consumers, this provides access to information regarding product origins, allergens, and recyclability via smartphones.

For retailers and manufacturers, the technology supports improved inventory management, automated tracking of expiration dates, and enhanced food safety. Specifically, the ability to identify specific batches can simplify product recalls, potentially reducing food waste and preventing the spread of foodborne illnesses. Implementing this transition requires end-to-end readiness, including upgrades to printing equipment, scanners, and machine-vision systems.