Retail sector undergoes digital and media transformation

The retail sector is undergoing significant structural changes driven by omnichannel strategies, data, and artificial intelligence. Experts note that physical stores remain central to the customer experience, but modernizing them requires evolving infrastructure and information systems without disrupting ongoing commercial activities. Successful large-scale deployments involve rigorous preparation to manage technical constraints and the ability to react to unforeseen issues during implementation.

In the realm of retail media, Cityz Media has strengthened its position in physical locations by renewing an eight-year partnership with Klépierre, a leading European shopping center operator. This collaboration focuses on developing retail media across 38 French shopping centers, which see nearly 300 million visits annually. Through the creation of CITYZ RETAIL MEDIA and a strategic alliance with Ocean Outdoor, the group aims to expand its digital out-of-home (DOOH) presence, deploying approximately 750 screens across major destinations such as Val d’Europe and Créteil Soleil.