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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 4 sources · 12 days · First seen · Last updated

Retail sector digital and media transformation

Overview

The retail sector is experiencing a digital and media transformation characterized by omnichannel strategies, data integration, and artificial intelligence.

In the pharmaceutical niche, industry leaders recently convened in São Paulo for the inaugural Retail Media Pharma event. The discussions centered on integrating physical pharmacy spaces with digital channels, utilizing shopper data, and implementing full-funnel strategies through e-commerce and programmatic media.

Broadening the scope of retail media, companies are expanding their physical presence through digital out-of-home (DOOH) technologies. For instance, Cityz Media has renewed a long-term partnership with Klépierre to develop retail media across 38 French shopping centers. This expansion includes the deployment of approximately 750 screens to enhance digital advertising in high-traffic retail destinations.

Entities

IQVIA · Klépierre · Hypera · Cityz Media · Vincent Verschelde

Timeline

  1. [BUSINESS] 2 sources
    Retail sector undergoes digital and media transformation

    Retailers are navigating digital transformations and omnichannel shifts, while Cityz Media expands its physical retail media leadership through a renewed eight-year partnership with Klépierre.

  2. [BUSINESS] 2 sources
    Retail Media Pharma event explores pharmaceutical retail opportunities

    Executives at the Retail Media Pharma event in São Paulo discussed integrating physical and digital channels to expand media opportunities in the pharmaceutical retail sector.

Sources

abradilan.com.br · fr.themedialeader.com · globorural.globo.com · meteors-data.com