Retailers Froo and NORMAL expand presence in Romania

The Romanian retail sector is seeing significant expansion from international players. Froo, a modern convenience format developed by the Żabka Group, has reached a milestone of 300 stores in Romania within its first two years of operation. The brand focuses on an ecosystem for independent entrepreneurs and includes the Froo Bistro concept, which reported over 1.6 million coffees sold in 2025.

Simultaneously, the Danish retail chain NORMAL is entering the Romanian market. The company plans to open its first two locations in Bucharest at Mega Mall and in Timișoara at Shopping City. NORMAL, which operates over 1,000 stores across 13 European countries, introduces a unique retail concept featuring a wide variety of beauty, personal care, and household products at low, fixed prices.