Rexona launches Invisible Balm antiperspirant

Rexona has introduced Invisible Balm, a new water-based antiperspirant designed to provide sweat and odor protection with a lightweight, sensory application. The product features patented 6X Hydro Protect technology to create an invisible barrier and includes 3% glycerin to help maintain skin hydration.

Dermatologically tested and suitable for sensitive skin, the product aims to avoid the sticky sensation and visible residue often associated with traditional deodorants. In consumer tests conducted in Mexico, 100% of participants reported comfortable application, while 98% found it easy to apply without stickiness. Additionally, 99% of testers noted that the formula absorbs quickly and leaves the skin feeling soft.