[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [HEALTH]

2 clusters · 3 sources · 7 days · First seen · Last updated

Rexona Invisible Balm product launch

Overview

Rexona has introduced Invisible Balm, a water-based antiperspirant line featuring 6X Hydro Protect technology and 3% glycerin to support skin hydration. The product is designed to provide sweat and odor protection without the sticky sensation or visible residue common in traditional deodorants.

Following the initial launch, the product line expanded to include a stick format. Consumer testing conducted in Mexico indicated high satisfaction, with participants reporting that the formula glides easily, absorbs quickly, and leaves skin feeling soft and hydrated.

Entities

Rexona · Lisbeth Miranda · Universidad Nacional Autónoma de México · Cleveland Clinic

Timeline

  1. [HEALTH] 2 sources
    Rexona launches Invisible Balm antiperspirant stick

    Rexona launches Invisible Balm, a water-based antiperspirant stick featuring 6X Hydro Protect technology for smooth, non-sticky application and skin hydration.

  2. [HEALTH] 2 sources
    Rexona launches Invisible Balm antiperspirant

    Rexona has launched Invisible Balm, a water-based antiperspirant featuring 6X Hydro Protect technology and glycerin for a non-sticky, hydrating, and fast-absorbing application.

Sources

diariosanitario.com · gq.com.mx · zeromagazine.mx