Rexona launches Invisible Balm antiperspirant stick

Rexona has introduced Invisible Balm, a new water-based antiperspirant in a stick format. The product is designed to provide a texture similar to a moisturizing cream, utilizing 6X Hydro Protect technology and 3% glycerin to maintain skin hydration.

In consumer testing conducted in Mexico, 100% of participants reported the product glides easily on the skin, while 98% found the application non-sticky. Additionally, 99% of testers noted that it absorbs quickly and leaves the skin feeling soft and hydrated. The formula is dermatologically tested for sensitive skin and is designed to leave no visible residue on clothing.