Rhode beauty brand to launch in Sephora Croatia on September 30

Hailey Bieber’s beauty brand, Rhode, is expanding into Europe, with a launch scheduled for September 30 in Sephora stores across 19 countries, including Croatia. The products will be available both online and in most physical Sephora locations.

Founded in 2022, Rhode has achieved significant commercial success through a minimalist skincare approach and a strong social media presence, popularized by the ‘glazed donut skin’ aesthetic. The brand’s rapid growth led to its acquisition by e.l.f. Beauty in 2025 in a deal valued at one billion dollars.

In Croatia, the launch follows record-breaking sales performance in North America. Sephora has teased additional surprises to celebrate the brand's arrival on the local market.