Rihanna debuts new Piccadilly collection for Savage X Fenty

Rihanna Savage X Fenty lingerie campaign Piccadilly collection fashion mogul

Rihanna has launched a new campaign for her lingerie brand, Savage X Fenty, featuring the Piccadilly collection. The promotional material includes the singer modeling a black floral lace underwire corset and a matching thong.

The Piccadilly set features sheer mesh with colorful floral embroidery in shades of pink, teal, and purple. The corset retails for $149.95, while the matching thong is priced at $29.95 for non-members, with discounted rates available for VIP members.

Launched in 2018 as a joint venture with TechStyle Fashion Group, Savage X Fenty is now under Rihanna's direct ownership following her buyout of the partner company's stake. The brand is noted for its focus on body inclusivity.

Entities

Rihanna · Savage X Fenty · TechStyle Fashion Group

Sources

Rihanna Gets Cheeky in Lace Corset and Thong for Savage X Fenty [pulptastic.com]

4 days ago

Rihanna's Curves Take Center Stage in Sheer Savage x Fenty Lace Thong [www.thefashionspot.com]

3 days ago

Vražedná kombinácia čipky a sexepílu: Sexi mama Rihanna vytasila zaoblený zadoček! Má vôbec gaťky? [www.topky.sk]

2 days ago