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6 clusters · 26 sources · 34 days · First seen · Last updated

Savage X Fenty collection launches and holiday campaigns

Overview

Rihanna has launched the ‘Piccadilly collection’ for her lingerie brand, Savage X Fenty. The collection features sheer mesh with colorful floral embroidery in shades of pink, teal, and purple, including a black floral lace underwire corset and a matching thong. Following Rihanna’s buyout of her former partner TechStyle Fashion Group, the brand operates under her direct ownership with a focus on body inclusivity. Promotional materials for the Piccadilly set have featured various public figures, including Rihanna, Vin Diesel, Ja Rule, Danielle Brooks, Draya Michele, Kaliii, and Savannah James. Expanding the brand's offerings, Rihanna has since promoted the ‘Romantic Corded Lace’ collection, featuring red lace sets designed with textured, elastic lace. Most recently, the brand debuted a holiday campaign centered on the ‘Satin Secrets’ collection. This campaign features a purple-themed ensemble, specifically the ‘Purple Pursuasion’ colorway of the Satin Secrets Lace Brazilian Panty, which includes floral lace and contrasting light-blue straps, paired with a high-waisted garter belt and sheer thigh-high stockings.

In early October, Rihanna debuted a new holiday campaign featuring her three children with A$AP Rocky—RZA, Riot, and Rocki—wearing matching red-and-white snowflake-patterned hooded onesies. This marks the first time all four family members have appeared together in a professional campaign since the birth of Rocki in September 2025. The photoshoot utilized a winter-themed set with props such as penguins, polar bears, and a tent under a star-filled sky. Social media content from the campaign shows the children playing in a setting with ornaments and faux snow. The campaign also highlights a holiday collection featuring coordinated outfits for adults, kids, and babies in colors such as ‘Dark Cherry Après X Knit Print’ and ‘Red Cognac Après X Knit Print’.

Entities

Savage X Fenty · Rihanna · Rocki Irish Mayers · A$AP Rocky · Savannah James

Claims

What the coverage asserts, and how many sources carry each claim.

Timeline

  1. [CULTURE] 3 sources
    Rihanna debuts daughter Rocki in Savage X Fenty holiday campaign

    Rihanna has launched a Savage X Fenty holiday campaign featuring her three children with A$AP Rocky, marking the first professional appearance of her youngest daughter, Rocki.

  2. [CULTURE] 11 sources
    Rihanna stars with three children in Savage X Fenty holiday campaign

    Rihanna stars in a new Savage X Fenty holiday campaign alongside her three children, RZA, Riot, and Rocki, featuring matching festive onesies in a winter-themed setting.

  3. [CULTURE] 6 sources
    Rihanna debuts new Savage X Fenty holiday campaign

    Rihanna has debuted a new holiday campaign for Savage X Fenty featuring the Satin Secrets collection in a ‘Purple Pursuasion’ colorway.

  4. [CULTURE] 6 sources
    Rihanna promotes Savage X Fenty Romantic Corded Lace collection

    Rihanna has promoted her Savage X Fenty ‘Romantic Corded Lace’ collection through new social media images featuring bold red lace designs.

  5. [CULTURE] 6 sources
    Rihanna features in new Savage X Fenty lingerie set

    A celebrity feature highlights Rihanna in Savage X Fenty lingerie, alongside appearances by Vin Diesel, Ja Rule, and Savannah James.

  6. [CULTURE] 3 sources
    Rihanna debuts new Piccadilly collection for Savage X Fenty

    Rihanna has debuted the Piccadilly collection for her lingerie brand, Savage X Fenty, featuring floral lace corsets and matching thongs.

Sources

92q.com · bckonline.com · blackamericaweb.com · bossip.com · cgm.pl · cheatsheet.com · cinemablend.com · classixphilly.com · clickpentrufemei.ro · comicbasics.com · gazeta.mk · hot1009.com · index.hr · kysdc.com · newsbomb.gr · pulptastic.com · realitytea.com · rickeysmileymorningshow.com · rnbphilly.com · shinemycrown.com · theblast.com · thefashionspot.com · topky.sk · wiznation.com · wtlcfm.com · wzakcleveland.com

This summary has been updated 5 times: see revision history