Rihanna promotes Savage X Fenty Romantic Corded Lace collection

Rihanna has released new promotional images for her lingerie brand, Savage X Fenty, featuring the ‘Romantic Corded Lace’ collection. The singer and entrepreneur shared photos on social media showcasing red lace sets designed with textured, elastic lace.

Since its launch in 2018, Rihanna has remained a central figure in the brand's visual identity, frequently appearing in its campaigns to promote body confidence and diverse sizing. The latest release continues her strategy of using her personal image to drive the brand's marketing and fashion direction.