Rihanna stars with three children in Savage X Fenty holiday campaign

Rihanna has launched a new holiday campaign for her brand, Savage X Fenty, featuring her three children with A$AP Rocky: RZA, Riot, and Rocki. The campaign, which debuted in early October, showcases the family in matching red and white snowflake-patterned hooded onesies.

The professional photoshoot features a winter-themed set including props such as penguins, polar bears, and a cozy tent under a star-filled sky. This marks the first time all four family members have appeared together in a professional campaign since the birth of their daughter, Rocki, in September 2025.

In addition to the festive imagery, the campaign highlights the brand’s holiday collection, which includes coordinated outfits for adults, kids, and babies in colors such as Dark Cherry Après X Knit Print and Red Cognac Après X Knit Print.