Rilakkuma anime to launch first Enimai Kuji lottery in Japan

The first Enimai Kuji lottery featuring the Rilakkuma anime series is scheduled for release on October 9, 2026. The lottery will be available at Lawson convenience stores, bookstores, hobby shops, and other participating retailers across Japan.

Each lottery draw is priced at 800 yen. The prize lineup includes various plush toys based on character outfits from the anime, such as Rilakkuma with Kiiroitori, Korilakkuma, and Chairoikoguma. Other available items include blankets, drawstring bags, foil-stamped acrylic keychains, and tin badge sets.

A special last prize features a 40cm BIG Rilakkuma plush wearing a Sinbad costume. Additionally, an Enimai Chance prize will allow ten participants to win the last prize via a campaign number found on the lottery tickets. A social media campaign on X is also planned to celebrate the launch.