Riot Games expands K/DA presence with new EP and global events

Riot Games has launched the ‘FIRESTARTER EP’ from its virtual pop group K/DA, marking the group’s first new music in six years. The EP features the title track ‘FIRESTARTER’, along with ‘WATCH ME’, ‘NEVER GOING BACK’, and ‘GIRLS’, a collaboration with the virtual artist DJ Sona. The music video for the title track, produced by Fortiche Production, garnered over 9.2 million views within its first 24 hours.

To celebrate the comeback and the 2026 League of Legends World Championship, Riot Games is executing various global activations. In South Korea, collaborations include pop-up stores and limited-edition merchandise with brands such as Uniqlo, 7-Eleven, and Lotte Department Store. In Brazil, a series of K-pop-themed events, including Halloween parties and free dance classes, will take place across five cities, including São Paulo and Rio de Janeiro.

K/DA is also confirmed to perform at the 2026 League of Legends World Championship finals in New York. Additionally, Riot Games is releasing limited-edition products for its Riftbound trading card game, featuring K/DA and World Championship themes.