Rising demand for gaming PCs fuels custom computer market in Spain and Brazil

Spanish firm Aussar is expanding its service offering custom‑built computers, providing professional assembly, component selection from leading brands and thorough testing to meet the needs of gamers, content creators and other high‑performance users. The company emphasizes compatibility checks and bespoke advice to ensure stability and longevity of each system.

At the same time, the booming global gaming market—now exceeding 3.3 billion players worldwide—has spurred Brazilian retailers to promote fully assembled gaming PCs. Industry analysts note that pre‑built machines reduce incompatibility risks and appeal to users seeking reliable, ready‑to‑play performance, with a focus on balanced component combinations such as CPUs, GPUs, SSDs and cooling solutions.