Gaming PC market: custom vs pre‑built

In early July, rising demand for gaming PCs was reported to be driving growth in the custom‑built computer segment in Spain and Brazil. The surge in interest was seen as an opportunity for local assemblers and component retailers.

By late July, the narrative had shifted as pre‑built gaming PCs began to challenge the custom market. In Brazil, a guide highlighted that promotional pricing and supply constraints could make ready‑made systems as cheap—or cheaper—than buying individual parts. A U.S.‑focused example cited a budget pre‑built model priced at $1,699, featuring mid‑range components suitable for AAA gaming, and advised buyers to delay premium upgrades until prices stabilise. The trend suggests that price‑competitive pre‑built offerings are reshaping consumer choices across the market.

Overall, the gaming PC landscape is moving from a focus on custom‑build demand toward heightened competition from affordable pre‑built systems in key regions such as Brazil, the United States, and Spain.