Rite Foods sponsors Soundcity On Tour across Nigerian campuses

The Soundcity On Tour 2026, sponsored by Rite Foods Limited brands BIGI and Fearless Energy Drink, is currently conducting a nationwide tour across 20 tertiary institutions in Nigeria. The initiative aims to provide a platform for emerging creative talent to develop skills and enter the country’s creative economy.

The program includes digital submissions, campus auditions, regional competitions, and a grand finale in Abuja. Participants in the music competition can win cash prizes, including ₦500,000 for the top winner, and receive career support such as music video production, media promotion, and mentorship. The tour also features the Fearless Dance Challenge to encourage student expression.

So far, the tour has visited several institutions, including the University of Lagos, Pan-Atlantic University, and Yaba College of Technology. At the University of Lagos, the event drew over 5,000 students and featured performances by established artists such as Falz, Joeboy, and Wande Coal.