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2 clusters · 2 sources · 16 days · First seen · Last updated

Rite Foods Soundcity On Tour in Nigeria

Overview

Rite Foods, through its BIGI and Fearless Energy Drink brands, partnered with Soundcity On Tour to conduct a nationwide music and entertainment tour across Nigerian tertiary institutions. The initiative was designed to provide a platform for emerging creative talent to enter the country’s creative economy through auditions, competitions, and mentorship.

The tour visited numerous institutions, including the University of Lagos, Pan-Atlantic University, and Yaba College of Technology. At the University of Lagos, events drew over 5,000 students and featured performances by artists such as Falz, Joeboy, and Wande Coal.

As the tour progressed through various campuses—including Olabisi Onabanjo University, University of Uyo, and Ahmadu Bello University (ABU) Zaria—the BIGI Music competition identified winners such as Olaniyi Oluwakemi Abisola (Abisola) at ABU Zaria. The program offered participants cash prizes and career support, including music video production and media promotion.

Entities

BIGI · Fearless Energy Drink · Soundcity · Nigeria · Rite Foods Limited

Timeline

  1. 1 day ago

    [CULTURE] 2 sources
    BIGI and Fearless Energy Drink launch campus music tour in Nigeria

    BIGI and Fearless Energy Drink, partnering with Soundcity OnTour, are hosting a music tour across 15 Nigerian campuses to showcase emerging talent and provide entertainment to students.

  2. 17 days ago

    [CULTURE] 2 sources
    Rite Foods sponsors Soundcity On Tour across Nigerian campuses

    Rite Foods' BIGI and Fearless brands are sponsoring the Soundcity On Tour, a nationwide initiative across 20 Nigerian campuses to discover and support emerging musical and dance talent.

Sources

gatmash.com · thegallantnews.com.ng