ROI Amplified launches AI visibility audit for brands

ROI Amplified, a Florida-based digital marketing agency, has introduced an AI Visibility Audit to help brands measure their presence within generative AI responses. The service evaluates how often a brand is mentioned, cited, or recommended by platforms such as ChatGPT, Google Gemini, and Claude compared to competitors.

The launch follows observations of a shift in consumer behavior, where AI-generated answers and AI Overviews often resolve user queries before they click through to traditional websites. This trend is reflected in data showing high search impressions but significantly lower click-through rates.

The audit provides a roadmap for generative engine optimization (GEO), focusing on metrics such as presence, prominence, portrayal, and persuasion. It aims to help midmarket and enterprise marketing leaders understand their standing in an environment where AI assistants increasingly influence purchasing decisions.