Romania influencer marketing market reaches 112 million euros

The influencer marketing market in Romania is estimated at 112 million euros annually, with approximately 60,000 content creators collaborating with brands in 2025.

Earnings vary significantly by follower count. Micro-influencers (10,000–50,000 followers) earn between 150 and 500 euros per Instagram post and 150 to 400 euros per TikTok video. Macro-influencers (250,000–1 million followers) can earn between 800 and 4,500 euros per Instagram post and 1,000 to 3,500 euros per TikTok video, often exceeding 10,000 euros in monthly gross income.

Top-tier creators report substantial annual turnovers. For instance, Adeline Pestrițu has reported 19 million lei, Dorian Popa approximately 670,000 euros, and Selly between 500,000 and 1 million euros. Most regular influencers operate as Authorized Physical Persons (PFA). For a net income of 600,000 lei per year in 2026, applicable taxes include a fixed pension contribution (CAS) of 24,300 lei, a health contribution (CASS) capped at 29,160 lei, and a 10% income tax applied to the remaining amount.