Romanian shoppers shift to price‑driven retail choices amid inflation

Facing high inflation, Romanian consumers are becoming more pragmatic about where they shop. A Shopfully study finds that 70% of shoppers prioritize proximity and convenience, but 69% say they will switch to other retail chains if promotions are better, and 77% are ready to visit different retailers to find desired brands or products. Advertising is considered useful mainly when it helps discover discounts, and 55% of respondents value an AI tool that compares prices across retailers, while 25% have already used such AI features in the past year.

Online reviews also play a critical role in purchase decisions, with over 90% of consumers checking reviews before buying. Reviews provide social proof, reduce uncertainty, help avoid low‑quality products, and offer concrete usage insights that official specifications may miss. Review platforms that aggregate verified opinions and allow detailed comparisons are increasingly trusted as part of the decision‑making process.