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Romeo Beckham Leads Tommy Hilfiger ‘Always Denim’ Fall 2026 Campaign
Tommy Hilfiger launched its "Always Denim" Fall 2026 campaign, centered on classic American denim. The campaign is fronted by Romeo Beckham and was filmed at The Mark Hotel in New York, showing rooftop scenes and downtown outings.
Beckham models several new styles, including the relaxed 1990s‑inspired Theo baggy jean and the classic straight‑leg Dover jean, paired with various tops. Dutch model Yasmin Wijnaldum presents the women’s Sarah high‑rise jean and the low‑rise Daisy jean.
Tommy Hilfiger recalled his teenage years in Elmira, when he bought, customised and sold jeans from his car trunk, describing denim as a timeless form of self‑expression. Beckham echoed this, saying there is "no right or wrong way to wear denim" and noting the influence of rock, prep and vintage styles. The campaign also notes Beckham’s recent launch of the Intra sportswear label with Justin Saul.
Entities
Intra · Romeo Beckham · The Mark Hotel · Tommy Hilfiger · Yasmin Wijnaldum
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] Tommy Hilfiger launched the “Always Denim” Fall 2026 campaign. www.designscene.net · www.malemodelscene.net · www.theindustry.fashion
- [● 3 SOURCES] The campaign features the Theo baggy jean and the Dover straight‑leg jean. www.designscene.net · www.malemodelscene.net · www.theindustry.fashion
- [● 3 SOURCES] Yasmin Wijnaldum presented the women’s Sarah high‑rise jean and the Daisy low‑rise jean. www.designscene.net · www.malemodelscene.net · www.theindustry.fashion
- [○ 1 SOURCE] Romeo Beckham launched the Intra sportswear label with Justin Saul. www.theindustry.fashion
- [● 3 SOURCES] The campaign aims to celebrate denim as a timeless form of self‑expression across generations. www.designscene.net · www.malemodelscene.net · www.theindustry.fashion
- [● 3 SOURCES] Romeo Beckham fronted the campaign, which was shot at The Mark Hotel in New York. www.designscene.net · www.malemodelscene.net · www.theindustry.fashion
- [● 3 SOURCES] Romeo Beckham said there is no right or wrong way to wear denim, and it can be paired with a leather jacket or a white T‑shirt. www.designscene.net · www.malemodelscene.net · www.theindustry.fashion
- [● 3 SOURCES] Tommy Hilfiger said he bought, customised and sold jeans from his car trunk as a teenager in Elmira. www.designscene.net · www.malemodelscene.net · www.theindustry.fashion