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3 clusters · 10 sources · 18 days · First seen · Last updated

Tommy Hilfiger Always Denim campaign

Overview

Tommy Hilfiger launched its Fall 2026 ‘Always Denim’ collection with a campaign filmed on the rooftop of The Mark Hotel in New York and featuring downtown settings. The campaign is fronted by Romeo Beckham, who emphasizes that there is ‘no right or wrong way to wear denim’ and notes the influence of rock, prep, and vintage styles. Dutch model Yasmin Wijnaldum appears alongside Beckham to present the women’s high-rise ‘Sarah’ and low-rise ‘Daisy’ jeans.

The collection showcases various fits, including the 1990s-inspired baggy ‘Theo’ jean and the straight-leg ‘Dover’ for men. The brand uses the campaign to connect its American denim heritage with a new generation of style influencers. During the launch, Tommy Hilfiger reflected on his personal history with the fabric, recalling his teenage years in Elmira where he bought, customized, and sold jeans from his car trunk, describing denim as a ‘timeless form of self-expression.’

As part of a broader seasonal rollout of autumn collections by various fashion brands, the ‘Always Denim’ campaign highlights a focus on diverse denim fits and washes set against a New York backdrop.

Entities

Romeo Beckham · The Mark Hotel · Tommy Hilfiger · Yasmin Wijnaldum · Always Denim campaign

Timeline

  1. 26 days ago

    [CULTURE] 2 sources
    Fashion brands debut new autumn collections and campaigns

    Fashion brands H&M, ALO Yoga, and Tommy Hilfiger are debuting new autumn collections, featuring Kylie Jenner and Romeo Beckham.

  2. about 1 month ago

    [CULTURE] 3 sources
    Romeo Beckham fronts Tommy Hilfiger 'Always Denim' Fall 2026 campaign

    Tommy Hilfiger’s Fall 2026 “Always Denim” campaign, shot in New York, stars Romeo Beckham and showcases new denim styles with model Yasmin Wijnaldum.

  3. about 1 month ago

    [CULTURE] 5 sources
    Romeo Beckham Leads Tommy Hilfiger ‘Always Denim’ Fall 2026 Campaign

    Tommy Hilfiger unveiled its Fall 2026 “Always Denim” campaign starring Romeo Beckham, filmed at New York’s The Mark Hotel, featuring new jean styles and a focus on denim as personal expression.

Sources

businesscover.ro · designscene.net · elplural.com · funpresp.com.br · grazia-magazin.de · malemodelscene.net · revistabiz.ro · teamdogs.co.uk · theindustry.fashion · thestandard.co

This summary has been updated 1 time: see revision history