Rosé and Levi’s launch ‘The Original Girl’ denim collection

Musician Rosé has collaborated with Levi’s to launch a limited denim capsule collection titled ‘The Original Girl’. The collection is designed to reflect her personal style, blending casual elements with the brand’s classic denim identity.

The capsule focuses on two primary silhouettes: a slim zip-up trucker jacket featuring silver-toned hardware and a two-way zipper, and loose boot jeans. Both items are available in two different washes and include a custom back patch featuring Rosé’s own handwriting, reading ‘Levi Strauss with Rosé’.

As part of the launch, customers at select locations, such as Levi’s ION Orchard, can personalize their items with various accessories. Customization options include patches and pins featuring phrases like ‘The Original Girl’ and ‘number one girl’, as well as the number 11, which references the artist’s birthday. Other available accessories include zipper charms and denim star keychains.